Pay-per-click (PPC) is a technique for Digital marketing used to guide traffic to your websites. We excel in keyword research, data analysis and report generation and bidding for cheapest rates and driving more conversions. Our team uses tools to help the brand determine the best combination of keyword classification, keyword search, landing page and correct ad copy. With a profound knowledge of the new media trends, our teams have strategies that help expand the scope of the brand and maintain a viable cost per acquisition. Clicks are a way to measure attention and interest of the audience. If the main purpose of an ad is to generate clicks or more specifically drive traffic to a destination, then the chosen metric is pay per click.
Search engine marketing is the approach of marketing a business or brand using paid advertisements that appear in the search result pages. Using paid advertisements across various search engines (Google, Bing and Yahoo), it helps to optimize the results in the search engine result pages (SERP). SEM helps show your ads on various sites and applications targeting specific audiences.In a short period of time it can generate fast results providing return of investment if used correctly. Our team will help you plan and achieve search engine marketing strategy whether it be search ad, display ad or youtube ad to outrank your competitor’s ad and achieve marketing goals.
With so many advertising options in digital media, it would be challenging and confusing for the companies to choose the network which offers them better ROI. One wrong move in choosing an incorrect network would result in loss of money and time. With over years of expertise and handling hundreds of campaigns across diverse industries and our research and analysis of these campaigns, we can help you identify the network which is better suited to start your paid advertising campaigns. LinkedIn, Google, Facebook and Twitter offer diverse advertising options and just by switching networks we were able to increase the leads by 10x for our clients.
Google has been the most preferred network for online advertisers over the years and just targeting with keywords is the thing of the past, keywords combined with demographics, time zones, audience data and keyword level tracking would give you better ROI. We integrate the paid campaigns with Re-Marketing lists, look-a-like audiences, demographics, time zones dynamic search ads and we have seen that these campaigns have performed 70% better when compared with keyword only campaigns. We believe Ad copy is the key influencer of CTR hence critical emphasis is laid on that. With our expertise and these processes we have delivered high impact online paid campaigns for our clients in Search ads, Display ads & App install ads.
Cost per acquisition would increase with volume. Hence, maintaining a fixed CPA becomes a tedious task for any brand. Optimization of the CPA requires a thorough knowledge of the metrics that govern the PPC model. The brand’s CPA can be impacted by many different metrics. We can only influence few factors like Impressions, Click Through Rate (CTR), average Cost Per Click (CPC) conversion. With the in-depth know-how of the metrics and their dynamics, it becomes easier for our team to manipulate the CPA. Constant observation and optimization of the campaign dynamics help us to maintain lower campaign CPA and increase the ROI. For continuous optimization, we keep the flow checklist for each campaign. Campaign performance, keyword performance, bid management, landing page testing, ad copy testing, creating and maintaining a test strategy document, product/service offer testing.
