MG Motor is a UK Limited is a British automotive company established now in Nepal.
MG motors wanted to create brand and product awareness of their new products in line. Target audience was specific and identifying them in digital was a big challenge. They wanted to collect leads and target collected leads.
Leads were generated from potential customers and collected leads were further approached to promote sales.
Renault is a French automaker producing cars, vans, and in the past, autorail vehicles, trucks, tractors, vans and also buses/coaches. Its alliance with Nissan makes it the world's third largest automaker.Renault has a very rich history in the automotive industry worldwide.
Renault vehicles come in middle range price and the company targets middle income customers. They wanted brand promotion and launched promotional events and generated leads.
Manage acquisition cost via effective performance marketing, and lead nurturing for better conversions.